Search Engine Optimization by Eddie Caballero III

Let’s face it. You could have the coolest website in the world, but if nobody can find it, it is worthless.

Search Engine Optimization has become more important and powerful than ever before.

Now all sights would like to be all things to all searches, but they can not. What I achieve in doing is finding your specific audience and targeting them.

QUICK FACTS ABOUT SEARCH ENGINES:
  • The title of the page is very important
  • Some read META tags while others don’t.
  • The rules change every day.
  • Search Engines are in business to make money.
  • The results for a search will change upon each search.
  • Both advertisements and free listings usually appear on the same page in a given search on a given engine.

    What you do:

    • Create a “keyword” or “keyphrase” list of 10. Listed in order of importance.

    What I do:

    • Use the latest software and techniques to implement an embedded course of action to place your website on the search engines.
    • “TAG” and “WEIGH” your index page and up to 10 other pages on your site.
    • Create professional GOOGLE and YAHOO adword campaigns and manage accordingly.
    • Create monthly reports showing where you are and where your competitors are on your keyword list on all the major engines.
    • Other tricks that are trade secrets I don’t want to mention.

    The Results:

    Dr. Andrew E Deeb, a local periodontist, has a full search engine strategy implemented by caballerodesign.com, here I give you his top keyword or phrase “Tucson Periodontist” as it appears on Google:




    As you can see Dr. Deeb appears on the left, in the top, and is listed #1 in the ordered results.
    Now, he is listed on the right because that is a paid advertisement on GOOGLE that I set up for him. He is listed on the Google maps listing because I registered him with them. And he is listed #1 on the actual search, because he is properly TAGGED and WEIGHED for results for that keyphrase.

    More Results:

    Our new client, Corporate Adventures, was not showing up for the key phrase "Corporate Adventures" on Google.
    I redesigned their entire site and here are the results:



    And of course, the custom site looks great.

    http://www.corporateadventures.com

    How much does this cost?

    This service is usually included in my bids for new websites. SEO (Search Engine Optimization) for existing websites is $1000 for ten keywords or phrases. After one year the monthly cost is $40 but the cost is usually included in the websites that I create or included in the maintenance plan that we have created or agreed upon.

    How much you spend on GOOGLE and YAHOO is up to you, you set your daily and monthly limits on pay-per-click advterising. The goal is to get placed on the free side, but paid campaigns are essential for immediate listing because it takes 3-5 weeks for your website to get fully crawled by the search engine spiders.

    Eddie III

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